London 2014

As enterprise data centers become ever more central to 21st century business, CIOs are slowly moving from being keepers of systems to becoming brokers of information services.  As part of this transition, it's essential for senior managers to understand the options for delivering information services at lowest cost.  This talk will summarise the latest technical and management innovations, most of which improve business agility, increase revenues, improve reliability, lower costs, and reduce energy use, all at the same time.  You'll emerge from this lecture with concrete ideas for using enterprise IT to best advantage in modern corporations, with real-world examples from best-in-class industry leaders

• Efficiency

Presentations

• Energy efficiency and the CIO: Bringing data center management and technology into the 21st century

Increasingly, customers are expecting their data centre service providers to share their sustainability goals, including ensuring that the energy supply serving those data centres consists of as much renewable energy as possible.  This will likely become increasingly important as major corporations move more of their IT needs onto third party infrastructure. As a carbon neutral company, Google has been a pioneer in this area. This session will focus on the innovative ways Google has used to source renewable energy for operations; trends in sourcing renewables; why this is important to Google; principal challenges moving forward; and Google’s plans for the future.

• Identifying how hardware is now capable of following in the footsteps of software
• How the pace of Innovation for hardware will drastically speed up
• Assessing new use cases and applications now being tested in public
• How communities enable rapid development through outside counsel rather than simply limiting to internal feedback

Organisations of all sizes are turning to the cloud to boost IT agility and lower costs. In this session we will explore the common patterns that Amazon Web Services observes across the hundreds of thousands of customers that are taking advantage of the cloud today. 

We will also dive into the technical features that are leading to the emergence of new patterns for application design and deployment, including automated deployment tools, the use of Docker containers to standardise application deployment and management and patters for the design, development and deployment of cloud-integrated mobile applications.

• Cloud

Research tells us that there is a global shortage of IT professionals which is predicted to get considerably worse over the next few years, the situation in the UK set to become particularly serious. This talk will look at key topics such as: the demand vs the supply, predicted shortfalls, skill shortage areas, changing demand for skills, graduate unemployment, what academia can / can’t do, and the decline of women in the IT field.

The session presents the latest results of the European Code of Conduct for Data Centres, the major and most successful European initiative to promote energy efficiency in data centres In addition, during the session there will be an open discussion with stakeholders on how to increase participation. Practical information on how to implement the Best Practices and submit the Report Form will be provided.

• Data center facility trends and their implications
• High-density development – higher loads, increased risks, stressed efficiency
• Modular approach – challenges  in deploying modular data center concepts
• Industrialisation  and automation – the human-machine interaction
• Efficiency – the balancing act between cost saving and risk mitigation
• Increasing  demand for availability – risks to consider in order to safeguard uptime
• Internet of things (IoT) – a glimpse into the future

Construction of the first of four 4MW buildings on the Digital Realty 16MW Data Campus at Profile Park in Dublin is now operational. The chosen cooling technology is an Excool Indirect Adiabatic and Evaporative Cooling system.

Following last year’s presentation, Digital Realty and Excool return to report on the construction and operation of the datacentre deploying indirect adiabatic cooling for the first time.

New metrics developed with the Uptime Institute to approve water storage calculation methodology will also be discussed.

Advanced heat exchanger technology and integrated adiabatic and evaporative cooling avoids the need for refrigerant compressors. Outdoor air is used for cooling the indoor air via a heat exchanger ensuring potentially contaminated outside air does not enter the building.

• Case Study

JR will explore the unintended consequences of the historical networking model and discuss on the state of networking as it applies to the software-defined data center.

• Software Defined

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Virtualisation has gone from a few VMs on an existing server to many VMs on a state of the art system with optimised storage and now virtual networks. All of these technologies make it more difficult to monitor what is happening and to provide a solid defence against threats. With the growth in monitoring and security systems that need to see network traffic either in packet or flow format and the huge increase in volumes a solution is required to optimise the wide range of tools being deployed. In this session we will look at the implications of virtualisation on the monitoring and security environment and show how Gigamon can improve the way we monitor and secure our business infrastructure.

PowerBar™ Power Distribution System has unique advantages over traditional topologies and it changes the dynamics of the way power is distributed within a data hall. We will also highlight the operation and how we have designed our system to cope with the ever-increasing high short circuit current. PowerBar™ is a proven Industry leading busbar provider for Data Centers. It provides a complete data center power distribution from Transformer to rack and is available globally.

ASHRAE thermal guidelines for small sites with in-row cooling with high room temperatures and no de-humidification often do not include humidifiers; nonetheless in winter time very low humidity can be reached owing to external conditions. Carel Humisonic is an ultrasonic humidifier that can provide a compact and efficient solution for a quick restoration of humidity levels with very low energy consumption and high precision.

Excool space is the only pre-built, modular data centre system designed around Excool to provide the highest efficiency data centre solution combined with cost effective ability to scale,re-configure or re-locate.Excool indirect adiabatic and evaporative cooling system is the most effective, efficient and lowest energy process currently available to cool data centres. The Excool SPACE system allows you to develop an extremely agile, resilient and cost-effective data centre facility and is designed to provide real-life facility PUE of less than 1.15 at even at low IT load utilization to give the lowest through-life energy costs possible.

Rittal will look at explaining what High density cooling is, its advantages over traditional topologies and in turn how it changes the dynamics of the IT infrastucture strategy. We will also highlight the operation and some recent case studies of the latest data centres.

In this double session the OI team will facilitate activities around practical steps to maximise free cooling at new and existing facilities for end-users/ operators. The workshop will examine direct and indirect air and water free cooling technologies, optimisation through total approach analysis and review of psychrometric weather data. Capacity is limited to 40 attendees, so arrive early to secure your place.

The use of mobile devices, social media and Big Data, as well as growing importance of Internet-of-Everything require increase the need for storage and data centres to adapt their specification to the changing market requirements. Embraced adoption of cloud computing has an impact on growing density in Data Centres that, in turn, requires availability of higher speeds networking and cost effective cooling.

Key points include:

• End-user perspective and developments in structured cabling in Data Centres
• Types of cabling and speed in enterprise and colocation Data Centres
• Precision Cooling in Data centres: changing landscape
• Key trends and market drivers
• Emerging technological changes

• Security

The Data Center Specialist (DCS) credential provides the highest possible level of consistency for the industry, and it gives the next generation of data center professionals a goal to aspire to. Come along to experience first-hand the value of the DCS Design Credential, consisting of the Data Center Design Awareness, Energy Efficiency Best Practice, Data Center Cooling Professional and Data Center Power Professional instructor-led courses, plus five online modules.

• Supporting smooth integration with legacy platforms and existing EMS, NMS, OSS, BSS and orchestration systems
• Enabling an efficient migration to new virtualised platforms
• Maximising network stability and service levels and ensuring the appropriate level of resilience

• App Centric

Every IT department knows the challenges of delivering new IT capabilities faster and on tighter budgets to meet business needs. With the coming of age of cloud computing most IT departments are now faced with managing a hybrid mix of both outsourced services and in-house systems. From data centre colocation, managed services and cloud, to security and performance concerns, IT must decide the right blend of services while preserving their flexibility for the future. This session will cover some of the challenges and opportunities of implementing a Hybrid IT strategy and share best practices for managing your hybrid environment.

• Cloud

The University of St Andrews was founded in 1413 and is in the top 100 Universities in the world and is one of the leading research universities in the UK. IT plays a crucial role in the University’s operations and the data centre plays a fundamental role in supporting this. The adoption of the Certified Energy Efficient Data Centre Award (CEEDA) framework has resulted in data centre management best practice being adopted - driving efficiency gains and staff behavioural change to the significant benefit of the organisation as a whole.

Extensive lobbying by tech UK was instrumental in bringing about the changes applied in the 2013  Autumn Statement to UK tax laws. Further to this, Global Switch’s London data centre campus worked closely with techUK to enter into a Climate Change Agreement (CCA) with the UK’s Environment agency.

Following last year’s extensive discussion at DCD regarding PUE and its use or misuse within the industry, Global Switch will raise awareness regarding the industry’s strategic and operational responsibilities to educate both data centre operators and end users with regard to the correct use of energy within data centres.

Energy will always be a key component of data centre operations and as a consequence responsible energy usage must be integral to a responsible provider’s corporate strategy. The CCA is a component of the continuous improvement and stewardship towards operating responsibly.  Global Switch will therefore not only provide an insight into the pressures and benefits that arise when committing to a CCA, but also the challenges of environmental and operational best practice.  

Consisting of the Data Center Design Awareness and Energy Efficiency Best Practice instructor-led courses plus a range of online courses, the Data Center Practitioner credential provides a solid foundation for data center professionals.

Almost all electricity used in a data centre is transformed into heat. Today, standard the procedure is to remove this heat into the atmosphere. This is a waste of the earth’s resources,  a waste of energy, and a waste of money. Today a data centre is considered “green” if the electricity used is produced from renewable sources. The question is, what should we do with the heat that is produced within the data centre?  Fortum has, together with Bahnhof and a few other companies,  developed and proven a concept to recycle excess heat from data centres. The audience will learn about how to use excess heat from data centres to warm up buildings and hot water across Stockholm, thus turning a cost into revenue, higher efficiency, and a better business and environment. At the same time the data centre gains an extra redundant cooling system!

• Case Study

Harnessing the power of optics will enable data centers to effectively cope with the unprecedented demand growth to be faced in the near future, which will be driven by the increasing popularity of computing and storage server-side applications in the society. This session will address the need for optics in the data center and beyond, its potential, and the benefits of merging optical network with programmable, flexible and dynamic software defined networking.

• Panel Discussion

• Making decisions about what is sacrosanct – what part of your enterprise IT could sit in a public or hybrid cloud?
• What’s more important to your business – platforms, processing, or storage? How does each affect your cloud choices?
• Determining whether a “fog” computing model is more appropriate for your future requirements

Every day we are faced with reports of new risks and vulnerabilities. Data breaches and cyber attacks are increasingly in the headlines, including the recent Heartbleed vulnerability and eBay hack. These cases demonstrate the criticality of keeping up to speed with how threats to your data center are evolving. Gain invaluable insight into this evolution, from state sponsored attackers and hacktivists, to DDoS and fibre network tapping. Plus, understand how new consumer technologies are now posing threats to cyber security. Identify the new vulnerabilities soon to appear in your data center operations and applications, and beyond.

• Security

The modular data centre is now a well proven part of the data centre market. They have been primarily following the growth in technology and as a result they have either been specific containerised solutions or enterprise level data centres. These are very successful solutions for the larger players but have not penetrated the SME marketplace for exactly the same reason. The 3rd generation modular data centre targets this key market and allows SMEs to benefit from this technology at the right price and complete with all the essential data centre elements.
This presentation outlines how we got here, how it is done and most importantly why it works for SMEs.

Base-line progress has been made across the industry in using cooling to drive energy efficiency in data centers. As advances get harder to achieve, approaches get increasingly sophisticated. This panel looks at the newest advances in cooling techniques in driving data center energy efficiency, including operating temperatures in data centers, power solutions, liquid cooling, in-row cooling, containment, and other approaches. This session will provide vendor-neutral insight from an operator perspective.

The FMECA/RAM analysis looks for the topology as well as the components in place to evaluate the availability, reliability and risk of failure of a data centre or any other complex system. Exceeding the common TIER evaluation in detail and complexity, FMECA delivers insights about weak spots in the existing critical infrastructure. Once the necessary data has been collected, the RAM software solution develops a realistic simulation via modelling and provides the availability and reliability values as a final result. Combined with an energy efficiency analysis, this method allows identifying energy efficiency potentials and its effects on the availability and reliability of the modified system.

The Data Center Specialist (DCS) credential provides the highest possible level of consistency for the industry, and it gives the next generation of data center professionals a goal to aspire to. Come along to experience first-hand the value of the DCS Operations credential, consisting of the Data Center Design Awareness, Energy Efficiency Best Practice, Critical Operations Professional and Energy and Cost Manager instructor-le

• DCIM

This session will set out the various business, contractual, and operational issues that need to be addressed in making the move from a retail to a wholesale colocation environment for your data center needs. What are the issues that trigger this decision and how should you prepare for the transition?  Find out how contractual obligations differ and how this affects how you should set out to run your new data center capacity. Discover how your in-house data center expertise will need to be beefed up in order to take full advantage of the improved control you will have over your enterprise’s compute requirements.

Behaviour is a critical factor in IT security - users themselves often pose the greatest risk to data center security. All organisations encounter security breaches because of human behaviour, be it unintentionally through the sharing of confidential information in an email, re-using passwords or with malicious intent from a dissatisfied former employee. So how do you effectively manage the human factor and minimise the impact of unpredictable situations that trigger potentially harmful human behaviour? This session will demonstrate how to look into organisations, determine what risk they can carry and put in patches to mitigate risk, whether through password changing, encryption or beyond. Understand how age dictates risk based on the devices people use, and hear how to secure your assets by training your employees.

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Built to state-of-the-art innovative specification, North Two will facilitate the development of future proofed infrastructure- A New Site for a New Internet. Located in the heart of London, North Two combines the UK’s most developed connectivity eco-system with a series of leading innovations to establish a new standard of Data Centre. Find out more about how London’s newest data centre can benefit your ICT infrastructure.

DCX places the power of data center simulation and modelling at your fingertips. Already recognised as the best-in-class CFD software for data center professionals, DCX will now take center stage as the easiest to use too. Combining simplicity and ease of use with world renowned predictive simulation, use DCX to check your plans in the risk-free Virtual Facility, then commit to them with confidence. Join us for a live demo today to see what DCX can do for you.

Siemens` Datacenter Clarity LC™ is based on proven Industry leading software in lifecycle management and real-time monitoring. It’s a complete data center portfolio from one single source and offers global coverage and stability. Datacenter Clarity LC™ provides the tools to accurately and efficiently manage data center infrastructure, with a complete, real-time picture of asset attributes in 3D, and powerful tools to determine the most efficient data center configuration possible. Datacenter Clarity LC™ leverages state-of-the-art engineering software tools and puts them in the hands of data center decision-makers. This allows them to optimize energy consumption. Equipment placement is optimized as well, thus increasing the longevity and availability of the data center infrastructure.

The latest trends in IT have necessitated an increase in operating temperatures under which new IT infrastructure operates. This has been defined by the ASHRAE recommended and allowable working temperatures together with humidity envelopes. But at which temperature and humidity conditions should servers operate and what is the impact on servers’ life? The required availability, the control of server temperatures, air quality and humidity must be clearly considered and defined in order to undertake a new data center cooling design. In particular, the definition of the temperature at which the servers shall operate has an impact on the cooling technology that could be used, influencing also the data center pPUE. A roadmap to a better pPUE is now possible using direct expansion, adiabatic chilled water and air-to-air evaporative cooling solutions.

Mike Hayes has spent 35 years looking solely at specialist cooling applications. He attempts in this presentation to challenge the use of traditional solutions and thinking, in the light of game changing new technology. An eye opening 15 minute ride through the basic requirements for state of the art cooling systems, and some of the refinements that significantly reduce Opex, without compromising on reliability. This leads on to a look at the recent renaissance of DX cooling systems, and finishes with an examination of new adiabatic systems, currently finding their way into some very large projects.

Campus is the new data center constructed by NTT Communications at Hemel Hempstead in the UK. With 30MW, 10,000 sqm of technical space, a P.U.E’s down to 1.11, this data center is using the latest technological advances and has been designed to be one of the best facilities in terms of flexibility, efficiency and resiliency in the UK and Europe. This is the first data center developed by NTT Communications in Europe as a part of its ‘Global 2015 Vision’.

Data centres are increasingly adding layers of complexity to the physical infrastructure, and balancing supply and demand is no longer a simple task. With the current economic climate adding capacity blindly is no longer an option – energy efficiency, resource optimization and lifecycle management has become key. Hear a fresh case study on DCIM deployment and experience – and what’s in store for the future of DCIM.

The new Data Center Specialist – IT credential provides the highest possible level of consistency for the industry, and gives the next generation of data center professionals a goal to aspire to. Experience first-hand the value of the DCS IT credential, consisting of the Data Center Design Awareness, Energy Efficiency Best Practice, Data Center Storage & Data Professional and Data Center Computing Professional instructor-led courses, plus five online modules.

Start with the end in mind and focus on planning: The planning process is crucial to successful data centre projects, however, it can be difficult and time consuming to get right. All too often, those involved are provided excruciating technical detail without the real information or lexicon needed to make good business decisions. Consequently, late changes lead to planning rework delaying project completion. And even small up-front changes to plans can have major cost consequences in the construction stage and beyond.
Experience suggests that many such problems can simply be avoided if the right decision makers are given the right information in the right sequence. By providing a structured framework for discussion and a common language for all stakeholders, data centre Reference Designs make an effective planning tool. Facilitating consensus on key project parameters using validated concepts, Reference Designs enable project teams to progress more quickly into the detailed design phase. Come learn what they can do for you!

In July 2013 The EU Commission invested €1.7M to develop a training and research Joint Action Plan for the data centre sector. This session will take an exclusive look at the PEDCA project’s conclusions and the six “Joint Actions” to be released by the commission at the beginning of 2015. The talk will look at the underlying key findings of the project, how the actions address these findings and what benefits these will bring to the industry. In addition Simon and Harvey will look at the challenges in implementing the plan and how the project’s legacy can be exploited.
Attendees will gain an insight into the value proposition of the plan to the data centre sector and will also learn about the key dependencies and their role in its implementation. They will also learn more about the launch planned for January 2015 in Brussels.

Single-purpose data centers are no longer fit for the ever-changing business landscape. Data centers must be agile and adaptable to cope with future business needs, technological evolution, environmental changes  and legislation, and all the while keeping costs down. NTTE is uniquely positioned to answer this tall order as our versatile data centers have been functioning as network PoPs, hosting environments, colocation environments, and in more recent years providing diverse services like UCaaS and Enterprise Cloud worldwide. With change the only constant for today’s businesses, does the answer lie in moving from a fit-to-purpose data center to data-center as a service? 

• Is SDN a “fix” to properly enable cloud computing and big data compute network workflows that will drive profitability?
• SDN as a tool to enable enterprises to manage massively-increased data traffic cost-effectively
• How do network architectures need to be rethought with SDN?

• Software Defined

• In a world of fast IT, DevOps and "infrastructure as code", massive change and innovation is occurring in the software that powers the modern data center. More often than not, open-source is playing a crucial role in this transformation.

  In this talk, Mark will give a whirlwind tour of recent technology shifts - covering everything from virtualization, containers, IaaS, PaaS, SDN, scale-out storage, Big Data, DevOps and more - and how they are all coming together to form the basis of today's agile data center.

  Finally, Mark will give his insights into why collaboration around open-source is so successful at incubating new innovations and bringing together the industry around new standards.

Discover more about CEEDA energy efficiency assessment and certification and how it may be useful to your data center operation. Hear from Steve Watt, CIO at the University of St Andrews, on the positive impact his organization’s participation in CEEDA is having on the performance of his team and facility, as well as energy-related intelligence on the UK data center industry. CEEDA has already been adopted by a diverse set of organizations in Europe, APAC and LATAM. Join Richard, John Booth, lead assessor and members of the CEEDA team and understand how CEEDA works and what it can do for you.

The CCA for Data Centres became law on 1st July 2014 and participants have been joining the scheme since the end of August. We anticipate that 60-80 sites will join this year, followed by more in 2015. The CCA represents a significant step for the sector: not least because this change in the law demonstrates that Government has recognised its value to the UK. The CCA is also likely to accelerate the existing trend towards consolidation, drive competitiveness, and, by taking some of the uncertainty out of the policy landscape, improve investor confidence. Most importantly, it will drive better energy stewardship. This session will review the facilities and associated energy going through the scheme, identify the impact it is already having on participating companies and consider some of the more strategic implications the CCA may have for the sector, and whether early predictions look likely to be borne out as the scheme evolves.

ABB & TelecityGroup collaboratively discuss the use of innovative technology to achieve best in class power quality and reliability in your datacentre power network. Initially, the discussion describes ABB’s current limiter’ technology and how this can be applied to lower capital costs in large capacity infrastructures where fault ratings are becoming more critical.

TelecityGroup as guest speaker presents their application of the product which focuses on preservation of voltage and power quality to achieve fully tolerant parallel load sharing connections. This delivers tangible business advantages and can be used for new facilities as well as to improve the resilience of existing ones.

In this presentation, Corning look at the ever increasing data centre speeds of 40, 100 & 400G and the many flavours which are appearing. Traditionally, there has been only one way to achieve Ethernet speeds and that has been the “Standards” way. However now, with 40G and shortly with 100 and 400G there are a plethora of solutions emerging, creating a web of options which will have your data centre infrastructure tangled up in no time. Here, Corning will put forward all the options, present some of the pros and cons and leave you fast tracking towards 400GbE.

A client case study of the journey to hybrid cloud. When faced with a $20M bill to open a third data centre, IBM was engaged by the client to develop a business case and deployment approach for a hybrid cloud alternative. Using a scalable and flexible cloud cost model with automation tooling for off-site deployment, the hybrid approach developed minimises the risk associated with capital investment in hardware. When fully deployed the model delivers a 40% cost reduction compared to purchase of physical hardware for a third data centre. This session will look at the elements of the business model and the solution developed. 

The adoption of virtualisation to facilitate consolidation and increase resource utilisation is now being widely embraced by data centers as we move towards 75% virtualisation. But as this take-up increases, so too do the concerns over new security and compliance issues, with many virtualisation projects still depending on traditional security controls not designed for the virtual environment. So how do you mitigate risk when moving from the secure environment of the physical to a virtual layer? How do you match this huge step in innovation with equally sophisticated security measures? Evaluate virtualisation-aware and specific security solutions for mission-critical applications and scalable cloud-ready deployments. Uncover how to effectively and efficiently isolate virtual machines, secure traffic and access, and manage the risk of remote users. Establish the new approach required to secure the software-defined data center, where security works seamlessly across physical, cloud and virtual environments.

EEC views mission-critical infrastructure as a single, integrated system. Through our Mission Critical Lifecycle Services™ approach, EEC has transformed infrastructure services to provide enhanced reliability, performance & value. Our capabilities in planning, design and construction as well as our 28 year history of providing quality operations, maintenance and assessments enables us to provide full-service mission critical solutions. This capability, coupled with our trusted relationships with companies worldwide, enable EEC to provide exceptional service to customers seeking to expand their capabilities.

An overview of a complete pumping solution, bespoke to the Data Centre market. The audience will understand better the influence and impact an integrated fluid management system would have at every stage of the Data Centre build. Increased redundancy, a reduced footprint in space and high energy savings are just a few of the benefits the

The needs of data center operators are clear but DCIM providers overcomplicate solutions. These needs are not unique, other mission critical industries have been through the same pain. A reliable, real-time operating environment that reduces risk and increases efficiency across your infrastructure is possible today. ABB brings the technology, experience and expertise from other mission critical industries such as power production, oil & gas and chemicals to the data center industry. Having already helped 10,000 mission critical industry customers solve the same problems, our focus in on making data center operations more reliable and more efficient.

• Panel Discussion

• With the delay in getting new nuclear online and first phase of wind farms soon to start being decommissioned is the UK facing a generating gap that could impact data center operators?
• Will the UK have to rely on coal and gas from overseas with its inherent strategic and carbon emission problems?
• Examining the experience of data center new builds in trying to get sites linked up to supply

• Panel Discussion

Harnessing the power of optics will enable data centers to effectively cope with the unprecedented demand growth to be faced in the near future, which will be driven by the increasing popularity of computing and storage server-side applications in the society. This session will address the need for optics in the data center and beyond, its potential, and the benefits of merging optical network with programmable, flexible and dynamic software defined networking.

Mobile is one of the biggest technology challenges for data center security, with predictions that by the end of 2014 90% of organisations will support corporate applications on personal devices. This challenge will be further heightened with the mobile soon to replace the wallet with the mobile payment system. So how do you allow broader access for mobile devices and BYOD to drive efficiency and productivity in the workplace, while still avoiding the potential compromise of sensitive corporate information and customer data? How do you really know who is accessing your data center network? Evaluate the products and applications which safeguard against these fast-evolving threats.

• BYOD