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Highlights

Jan 01 2015

Chair’s opening remarks

George Rockett, CEO & Co-Founder, DatacenterDynamics Peter Hannaford, Managing Director, Datacenterpeople

Chair’s opening remarks

Stephen Worn , CTO & Board Director, DCD Group

Design + Strategy

Chair’s opening remarks

Dr. Damian Dalton, Senior Lecturer, School of Computer Science and Informatics, University College Dublin

App > Cloud

Energy efficiency and the CIO: Bringing data center management and technology into the 21st century

Dr. Jonathan Koomey, Research Fellow, Stanford University

As enterprise data centers become ever more central to 21st century business, CIOs are slowly moving from being keepers of systems to becoming brokers of information services.  As part of this transition, it's essential for senior managers to understand the options for delivering information services at lowest cost.  This talk will summarise the latest technical and management innovations, most of which improve business agility, increase revenues, improve reliability, lower costs, and reduce energy use, all at the same time.  You'll emerge from this lecture with concrete ideas for using enterprise IT to best advantage in modern corporations, with real-world examples from best-in-class industry leaders


Design + Strategy

Presentations

Renewable energy – keeping pace with data center growth

Francois Sterin, Director, Global Infrastructure, Google

Increasingly, customers are expecting their data centre service providers to share their sustainability goals, including ensuring that the energy supply serving those data centres consists of as much renewable energy as possible.  This will likely become increasingly important as major corporations move more of their IT needs onto third party infrastructure. As a carbon neutral company, Google has been a pioneer in this area. This session will focus on the innovative ways Google has used to source renewable energy for operations; trends in sourcing renewables; why this is important to Google; principal challenges moving forward; and Google’s plans for the future.

Critical Environment

The future is wide open

Cole Crawford, Chairman, Stacking.IT

  • Identifying how hardware is now capable of following in the footsteps of software
  • How the pace of Innovation for hardware will drastically speed up
  • Assessing new use cases and applications now being tested in public
  • How communities enable rapid development through outside counsel rather than simply limiting to internal feedback

IT + Networks

Architectural patterns for cloud adoption in enterprises

Ian Massingham, Technical Evangelist, Amazon Web Services

Organisations of all sizes are turning to the cloud to boost IT agility and lower costs. In this session we will explore the common patterns that Amazon Web Services observes across the hundreds of thousands of customers that are taking advantage of the cloud today. 

We will also dive into the technical features that are leading to the emergence of new patterns for application design and deployment, including automated deployment tools, the use of Docker containers to standardise application deployment and management and patters for the design, development and deployment of cloud-integrated mobile applications.


App > Cloud

Interactive Seminar 1: BCS The growing IT skills gap

Prof. Liz Bacon, President, BCS

Research tells us that there is a global shortage of IT professionals which is predicted to get considerably worse over the next few years, the situation in the UK set to become particularly serious. This talk will look at key topics such as: the demand vs the supply, predicted shortfalls, skill shortage areas, changing demand for skills, graduate unemployment, what academia can / can’t do, and the decline of women in the IT field.

Interactive Seminars

Interactive Seminar 2: The European Code of Conduct for data centres: latest results and open discussion on how to enlarge participation

John Booth, Managing Director, Carbon3IT Mark Acton, Director, Critical Services, CBRE, Data Center Solutions

The session presents the latest results of the European Code of Conduct for Data Centres, the major and most successful European initiative to promote energy efficiency in data centres In addition, during the session there will be an open discussion with stakeholders on how to increase participation. Practical information on how to implement the Best Practices and submit the Report Form will be provided.

Interactive Seminars

The data center of things – reflections on trends

Urs Iten, Director, Global Portfolio Management, Data Centers, Siemens

  • Data center facility trends and their implications
  • High-density development – higher loads, increased risks, stressed efficiency
  • Modular approach – challenges  in deploying modular data center concepts
  • Industrialisation  and automation – the human-machine interaction
  • Efficiency – the balancing act between cost saving and risk mitigation
  • Increasing  demand for availability – risks to consider in order to safeguard uptime
  • Internet of things (IoT) – a glimpse into the future

Design + Strategy

Digital Realty case study: Constructing and operating a data centre using an indirect adiabatic cooling system

Mark Collins, Board Director, Excool Paul Finch, Senior Director, Technical, EMEA Design & Construction, Digital Realty

Construction of the first of four 4MW buildings on the Digital Realty 16MW Data Campus at Profile Park in Dublin is now operational. The chosen cooling technology is an Excool Indirect Adiabatic and Evaporative Cooling system.

Following last year’s presentation, Digital Realty and Excool return to report on the construction and operation of the datacentre deploying indirect adiabatic cooling for the first time.

New metrics developed with the Uptime Institute to approve water storage calculation methodology will also be discussed.

Advanced heat exchanger technology and integrated adiabatic and evaporative cooling avoids the need for refrigerant compressors. Outdoor air is used for cooling the indoor air via a heat exchanger ensuring potentially contaminated outside air does not enter the building.


Critical Environment

Fireside chat: The death of the data center – is the data center service provider model fundamentally flawed?

Peter Judge, Global Editor, DatacenterDynamics Focus Tony Greenberg, Founder & CEO, RampRate Zahl Limbuwala, CEO/Co-Founder, Romonet

App > Cloud

MORNING COFFEE BREAK

Solution Stage 1 10:45 | Solution Stage 1 11:00  Solution Stage 2 10:45 | Solution Stage 2 11:00  Solution Stage 3 10:45 | Solution Stage 3 11:00

Design + Strategy

MORNING COFFEE BREAK

Solution Stage 1 10:45 | Solution Stage 1 11:00
Solution Stage 2 10:45 | Solution Stage 2 11:00
Solution Stage 3 10:45 | Solution Stage 3 11:00

IT + Networks

MORNING COFFEE BREAK

Solution Stage 1 10:45 | Solution Stage 1 11:00
Solution Stage 2 10:45 | Solution Stage 2 11:00
Solution Stage 3 10:45 | Solution Stage 3 11:00

App > Cloud

Solution Stage 1: How to monitor and secure your virtualised data centre

Trevor Dearing, EMEA Marketing Director, Gigamon

Virtualisation has gone from a few VMs on an existing server to many VMs on a state of the art system with optimised storage and now virtual networks. All of these technologies make it more difficult to monitor what is happening and to provide a solid defence against threats. With the growth in monitoring and security systems that need to see network traffic either in packet or flow format and the huge increase in volumes a solution is required to optimise the wide range of tools being deployed. In this session we will look at the implications of virtualisation on the monitoring and security environment and show how Gigamon can improve the way we monitor and secure our business infrastructure.

Solution Stage

Solution Stage 2: New trends in power distribution within the data hall – PDU vs. busway

PowerBar™ Power Distribution System has unique advantages over traditional topologies and it changes the dynamics of the way power is distributed within a data hall. We will also highlight the operation and how we have designed our system to cope with the ever-increasing high short circuit current. PowerBar™ is a proven Industry leading busbar provider for Data Centers. It provides a complete data center power distribution from Transformer to rack and is available globally.

Solution Stage

Solution Stage 3: Dry coolers, efficient solutions

Andrea Monti, Key Account Manager, Tecnair

Solution Stage 1: Carel ultrasonic humidifier for in-row cooling and compact data centre

Enrico Boscaro, Application Manager, Air Conditioning, Carel

ASHRAE thermal guidelines for small sites with in-row cooling with high room temperatures and no de-humidification often do not include humidifiers; nonetheless in winter time very low humidity can be reached owing to external conditions. Carel Humisonic is an ultrasonic humidifier that can provide a compact and efficient solution for a quick restoration of humidity levels with very low energy consumption and high precision.

Solution Stage

Solution Stage 2: Introducing: Excool SPACE, prefabricated modular data centre. Hyperscale efficient from day one

Paul Inett, International Business Director, Excool

Excool space is the only pre-built, modular data centre system designed around Excool to provide the highest efficiency data centre solution combined with cost effective ability to scale,re-configure or re-locate.Excool indirect adiabatic and evaporative cooling system is the most effective, efficient and lowest energy process currently available to cool data centres. The Excool SPACE system allows you to develop an extremely agile, resilient and cost-effective data centre facility and is designed to provide real-life facility PUE of less than 1.15 at even at low IT load utilization to give the lowest through-life energy costs possible.

Solution Stage

Interactive Seminar 1: Interactive workshop: Maximising free cooling opportunities

David Cameron, Director, Electrical engineer, Operational Intelligence Ltd Robert Tozer, Managing Director, Operational Intelligence Sophia Flucker, Director, Mechanical engineer, Operational Intelligence

In this double session the OI team will facilitate activities around practical steps to maximise free cooling at new and existing facilities for end-users/ operators. The workshop will examine direct and indirect air and water free cooling technologies, optimisation through total approach analysis and review of psychrometric weather data. Capacity is limited to 40 attendees, so arrive early to secure your place.

Interactive Seminars

Interactive Seminar 2: Update on data centre structured cabling and precision cooling trends

Helen Bedford, Market Research Consultant - IT Cabling & Associated Technologies, BSRIA Lone Hansen, Senior Manager - IT Cabling & Associated Technologies, BSRIA

The use of mobile devices, social media and Big Data, as well as growing importance of Internet-of-Everything require increase the need for storage and data centres to adapt their specification to the changing market requirements. Embraced adoption of cloud computing has an impact on growing density in Data Centres that, in turn, requires availability of higher speeds networking and cost effective cooling.


Key points include:

  • End-user perspective and developments in structured cabling in Data Centres
  • Types of cabling and speed in enterprise and colocation Data Centres
  • Precision Cooling in Data centres: changing landscape
  • Key trends and market drivers
  • Emerging technological changes

Interactive Seminars

Assessing data center risk and vulnerability – know your weaknesses


Mission Critical Security

The prefabricated data center: Don't predict the future; plan for it

Kevin Brown, VP Global Data Center Strategy and Technology, Schneider Electric Paul Feeney, Global Design, Build & Transition – Data Centres, Infra Global Organisation, Capgemini UK

Design + Strategy

The evolution of resilient power chains in data centres

Janee Paananen, Large Systems Group Manager, EMEA, Eaton EMEA

DCProfessional Development Taster: Data Center Specialist – Design Credential

Prof. Ian Bitterlin, Consulting Engineer , Critical Facilities Consulting

The Data Center Specialist (DCS) credential provides the highest possible level of consistency for the industry, and it gives the next generation of data center professionals a goal to aspire to. Come along to experience first-hand the value of the DCS Design Credential, consisting of the Data Center Design Awareness, Energy Efficiency Best Practice, Data Center Cooling Professional and Data Center Power Professional instructor-led courses, plus five online modules.

Training Tasters

From Colo to Cloud: Successful Hybrid It Solutions

William Rabie, Cloud Business Director, CenturyLink

Every IT department knows the challenges of delivering new IT capabilities faster and on tighter budgets to meet business needs. With the coming of age of cloud computing most IT departments are now faced with managing a hybrid mix of both outsourced services and in-house systems. From data centre colocation, managed services and cloud, to security and performance concerns, IT must decide the right blend of services while preserving their flexibility for the future. This session will cover some of the challenges and opportunities of implementing a Hybrid IT strategy and share best practices for managing your hybrid environment.


App > Cloud

Interactive Seminar 2: Examining the impact of CEEDA assessment and certification on the performance of University of St. Andrews' data centre and personnel

Steve Watt, CIO, University of St Andrews

The University of St Andrews was founded in 1413 and is in the top 100 Universities in the world and is one of the leading research universities in the UK. IT plays a crucial role in the University’s operations and the data centre plays a fundamental role in supporting this. The adoption of the Certified Energy Efficient Data Centre Award (CEEDA) framework has resulted in data centre management best practice being adopted - driving efficiency gains and staff behavioural change to the significant benefit of the organisation as a whole.

Interactive Seminars

CCA- One small step for data centre operators? Or the beginning of a giant leap for data centre kind?

Derek Allen, Group Director Operations, Global Switch

Extensive lobbying by tech UK was instrumental in bringing about the changes applied in the 2013  Autumn Statement to UK tax laws. Further to this, Global Switch’s London data centre campus worked closely with techUK to enter into a Climate Change Agreement (CCA) with the UK’s Environment agency.

Following last year’s extensive discussion at DCD regarding PUE and its use or misuse within the industry, Global Switch will raise awareness regarding the industry’s strategic and operational responsibilities to educate both data centre operators and end users with regard to the correct use of energy within data centres.

Energy will always be a key component of data centre operations and as a consequence responsible energy usage must be integral to a responsible provider’s corporate strategy. The CCA is a component of the continuous improvement and stewardship towards operating responsibly.  Global Switch will therefore not only provide an insight into the pressures and benefits that arise when committing to a CCA, but also the challenges of environmental and operational best practice.  

Design + Strategy

Case study: transforming data center excess heat from a cost to a revenue stream!

Gustav Bergquist, CTO, Bahnhof Mattias Ganslandt, CBD, Fortum Värme

Almost all electricity used in a data centre is transformed into heat. Today, standard the procedure is to remove this heat into the atmosphere. This is a waste of the earth’s resources,  a waste of energy, and a waste of money. Today a data centre is considered “green” if the electricity used is produced from renewable sources. The question is, what should we do with the heat that is produced within the data centre?  Fortum has, together with Bahnhof and a few other companies,  developed and proven a concept to recycle excess heat from data centres. The audience will learn about how to use excess heat from data centres to warm up buildings and hot water across Stockholm, thus turning a cost into revenue, higher efficiency, and a better business and environment. At the same time the data centre gains an extra redundant cooling system!

 

 


Critical Environment

Panel: how do we redefine uptime and availability in an application-centric world?

Ed Ansett, Managing Partner, i3 Solutions Group Graham Calder, SVP CTO, Technology Operations, Pearson Group Mark Monroe, CTO & VP, DLB Associates Zahl Limbuwala, CEO/Co-Founder, Romonet

Harnessing the power of optics will enable data centers to effectively cope with the unprecedented demand growth to be faced in the near future, which will be driven by the increasing popularity of computing and storage server-side applications in the society. This session will address the need for optics in the data center and beyond, its potential, and the benefits of merging optical network with programmable, flexible and dynamic software defined networking.

 

 


IT + Networks

How to deliver and frame cloud provisioning for your enterprises’s needs

Richard Munro, Chief Technologist & Technical Director, EMEA, VMware vCloud Air

  • Making decisions about what is sacrosanct – what part of your enterprise IT could sit in a public or hybrid cloud?
  • What’s more important to your business – platforms, processing, or storage? How does each affect your cloud choices?
  • Determining whether a “fog” computing model is more appropriate for your future requirements

App > Cloud

Uncovering current and evolving security threats to data center infrastructure – are you ready for what’s coming next?

Alonso Jose da Silva II, Tempest Security Intelligence, International Technical Manager

Every day we are faced with reports of new risks and vulnerabilities. Data breaches and cyber attacks are increasingly in the headlines, including the recent Heartbleed vulnerability and eBay hack. These cases demonstrate the criticality of keeping up to speed with how threats to your data center are evolving. Gain invaluable insight into this evolution, from state sponsored attackers and hacktivists, to DDoS and fibre network tapping. Plus, understand how new consumer technologies are now posing threats to cyber security. Identify the new vulnerabilities soon to appear in your data center operations and applications, and beyond.


Mission Critical Security

Interactive Seminar 1: What’s new in modular design and how do these advances allow SMEs to benefit from them?

Guy Ruddock, CEO, Whitespace

The modular data centre is now a well proven part of the data centre market. They have been primarily following the growth in technology and as a result they have either been specific containerised solutions or enterprise level data centres. These are very successful solutions for the larger players but have not penetrated the SME marketplace for exactly the same reason. The 3rd generation modular data centre targets this key market and allows SMEs to benefit from this technology at the right price and complete with all the essential data centre elements.
This presentation outlines how we got here, how it is done and most importantly why it works for SMEs.

Interactive Seminars

Interactive Seminar 2: Green Grid roving microphone: The newest advances in cooling techniques in driving data center energy efficiency

Jack Pouchet, Vice President, The Green Grid Prof. Ian Bitterlin, Consulting Engineer , Critical Facilities Consulting Roger Tipley, President, The Green Grid Tahir Cader, Board Member, The Green Grid

Base-line progress has been made across the industry in using cooling to drive energy efficiency in data centers. As advances get harder to achieve, approaches get increasingly sophisticated. This panel looks at the newest advances in cooling techniques in driving data center energy efficiency, including operating temperatures in data centers, power solutions, liquid cooling, in-row cooling, containment, and other approaches. This session will provide vendor-neutral insight from an operator perspective.

Interactive Seminars

Determining data center present availability and reliability with a combined Energy-FMECA/RAM Analysis

Frank Katzemich, Head of CoC Energy & Sustainability, Bilfinger Engineering and Services Jürgen Bieser, Head of CoC Data Center and Critical Systems, Bilfinger Engineering and Services

The FMECA/RAM analysis looks for the topology as well as the components in place to evaluate the availability, reliability and risk of failure of a data centre or any other complex system. Exceeding the common TIER evaluation in detail and complexity, FMECA delivers insights about weak spots in the existing critical infrastructure. Once the necessary data has been collected, the RAM software solution develops a realistic simulation via modelling and provides the availability and reliability values as a final result. Combined with an energy efficiency analysis, this method allows identifying energy efficiency potentials and its effects on the availability and reliability of the modified system.

Design + Strategy

DC Pro Taster: Data Center Specialist – Operations Credential

Mike Foskett, -, DCPro

The Data Center Specialist (DCS) credential provides the highest possible level of consistency for the industry, and it gives the next generation of data center professionals a goal to aspire to. Come along to experience first-hand the value of the DCS Operations credential, consisting of the Data Center Design Awareness, Energy Efficiency Best Practice, Critical Operations Professional and Energy and Cost Manager instructor-le

Training Tasters

Panel: If hype killed DCIM, what’s next?

Bill Boyle, Global Managing Editor, DatacenterDynamics Lester Towse, Director of European Data Centre Operations, NTT Soeren Brogaard Jensen, Vice President Solution Software, Schneider Electric Zahl Limbuwala, CEO/Co-Founder, Romonet

Fostering business growth through competitive data centre strategies

Barry Maidment, IT Product Manager, Rittal

Overcoming the business and operational challenges for the journey from retail to wholesale colocation

Scott Stein, Data Center End-User Specialist, Cassidy Turley

This session will set out the various business, contractual, and operational issues that need to be addressed in making the move from a retail to a wholesale colocation environment for your data center needs. What are the issues that trigger this decision and how should you prepare for the transition?  Find out how contractual obligations differ and how this affects how you should set out to run your new data center capacity. Discover how your in-house data center expertise will need to be beefed up in order to take full advantage of the improved control you will have over your enterprise’s compute requirements.

App > Cloud

Managing the biggest security threat to your organisation – your people

Philip Virgo, Advisory Board, Digital Policy Alliance

Behaviour is a critical factor in IT security - users themselves often pose the greatest risk to data center security. All organisations encounter security breaches because of human behaviour, be it unintentionally through the sharing of confidential information in an email, re-using passwords or with malicious intent from a dissatisfied former employee. So how do you effectively manage the human factor and minimise the impact of unpredictable situations that trigger potentially harmful human behaviour? This session will demonstrate how to look into organisations, determine what risk they can carry and put in patches to mitigate risk, whether through password changing, encryption or beyond. Understand how age dictates risk based on the devices people use, and hear how to secure your assets by training your employees.

Mission Critical Security

LUNCH AND NETWORKING

Solution Stage 1 13:40 | Solution Stage 1 14:00 | Solution Stage 1 14:20
Solution Stage 2 13:40 | Solution Stage 2 14:00 | Solution Stage 2 14:20
Solution Stage 3 13:40 | Solution Stage 3 14:00 | Solution Stage 3 14:20

Design + Strategy

LUNCH AND NETWORKING

Solution Stage 1 13:40 | Solution Stage 1 14:00 | Solution Stage 1 14:20
Solution Stage 2 13:40 | Solution Stage 2 14:00 | Solution Stage 2 14:20
Solution Stage 3 13:40 | Solution Stage 3 14:00 | Solution Stage 3 14:20

IT + Networks

LUNCH AND NETWORKING

Solution Stage 1 13:40 | Solution Stage 1 14:00 | Solution Stage 1 14:20
Solution Stage 2 13:40 | Solution Stage 2 14:00 | Solution Stage 2 14:20
Solution Stage 3 13:40 | Solution Stage 3 14:00 | Solution Stage 3 14:20

App > Cloud

LUNCH AND NETWORKING

Solution Stage 1 13:40 | Solution Stage 1 14:00 | Solution Stage 1 14:20
Solution Stage 2 13:40 | Solution Stage 2 14:00 | Solution Stage 2 14:20
Solution Stage 3 13:40 | Solution Stage 3 14:00 | Solution Stage 3 14:20

Mission Critical Security

Solution Stage 1: Telehouse North Two – A New Site for a New Internet

Built to state-of-the-art innovative specification, North Two will facilitate the development of future proofed infrastructure- A New Site for a New Internet. Located in the heart of London, North Two combines the UK’s most developed connectivity eco-system with a series of leading innovations to establish a new standard of Data Centre. Find out more about how London’s newest data centre can benefit your ICT infrastructure.

Solution Stage

Solution Stage 2: Combined-fuel standby power generation in a data centre environment

Alexander Patt, -, MTU Onsite Energy Diesel Systems

Solution Stage 3: Maximise your data center performance with 6SigmaDCX - Launching today!

Mark Fenton, Product Manager, Future Facilities Stuart Crump, Head of Business Development EMEA, Future Facilities Limited

DCX places the power of data center simulation and modelling at your fingertips. Already recognised as the best-in-class CFD software for data center professionals, DCX will now take center stage as the easiest to use too. Combining simplicity and ease of use with world renowned predictive simulation, use DCX to check your plans in the risk-free Virtual Facility, then commit to them with confidence. Join us for a live demo today to see what DCX can do for you.

Solution Stage

Solution Stage 1: Moving from DCIM to DC lifecycle infrastructure management and process automation

Philippe Heim, Portfolio Manager Data Center Infrastructure Management, Siemens

Siemens` Datacenter Clarity LC™ is based on proven Industry leading software in lifecycle management and real-time monitoring. It’s a complete data center portfolio from one single source and offers global coverage and stability. Datacenter Clarity LC™ provides the tools to accurately and efficiently manage data center infrastructure, with a complete, real-time picture of asset attributes in 3D, and powerful tools to determine the most efficient data center configuration possible. Datacenter Clarity LC™ leverages state-of-the-art engineering software tools and puts them in the hands of data center decision-makers. This allows them to optimize energy consumption. Equipment placement is optimized as well, thus increasing the longevity and availability of the data center infrastructure.

Solution Stage

Solution Stage 2: From the data center environment to a tailor-made thermal management solution

Graeme Wigmore, Technical and Co-location Key Account Manager, Emerson Network Power

The latest trends in IT have necessitated an increase in operating temperatures under which new IT infrastructure operates. This has been defined by the ASHRAE recommended and allowable working temperatures together with humidity envelopes. But at which temperature and humidity conditions should servers operate and what is the impact on servers’ life? The required availability, the control of server temperatures, air quality and humidity must be clearly considered and defined in order to undertake a new data center cooling design. In particular, the definition of the temperature at which the servers shall operate has an impact on the cooling technology that could be used, influencing also the data center pPUE. A roadmap to a better pPUE is now possible using direct expansion, adiabatic chilled water and air-to-air evaporative cooling solutions.

Solution Stage

Solution Stage 3: Server cooling simplified

Mike Hayes, Applications Specialist, GEA Heat Exchangers

Mike Hayes has spent 35 years looking solely at specialist cooling applications. He attempts in this presentation to challenge the use of traditional solutions and thinking, in the light of game changing new technology. An eye opening 15 minute ride through the basic requirements for state of the art cooling systems, and some of the refinements that significantly reduce Opex, without compromising on reliability. This leads on to a look at the recent renaissance of DX cooling systems, and finishes with an examination of new adiabatic systems, currently finding their way into some very large projects.

Solution Stage

Solution Stage 1: NTT Communications: an insight into our new 30 MW DC (Campus)

Jose Edo, Data Center Product Manager Europe, NTT Europe

Campus is the new data center constructed by NTT Communications at Hemel Hempstead in the UK. With 30MW, 10,000 sqm of technical space, a P.U.E’s down to 1.11, this data center is using the latest technological advances and has been designed to be one of the best facilities in terms of flexibility, efficiency and resiliency in the UK and Europe. This is the first data center developed by NTT Communications in Europe as a part of its ‘Global 2015 Vision’.

Solution Stage

Solution Stage 2: DynamicSetPoint and Indirect Cooling

Jon Phillips, Director, AERMEC

Solution Stage 3: Move beyond availability with DCIM

Soeren Brogaard Jensen, Vice President Solution Software, Schneider Electric

Data centres are increasingly adding layers of complexity to the physical infrastructure, and balancing supply and demand is no longer a simple task. With the current economic climate adding capacity blindly is no longer an option – energy efficiency, resource optimization and lifecycle management has become key. Hear a fresh case study on DCIM deployment and experience – and what’s in store for the future of DCIM.

Solution Stage

DCProfessional Development Taster: Data Center Specialist – IT Credential

Agustín López, Lead Auditor, DatacenterDynamics Spain & Latam

The new Data Center Specialist – IT credential provides the highest possible level of consistency for the industry, and gives the next generation of data center professionals a goal to aspire to. Experience first-hand the value of the DCS IT credential, consisting of the Data Center Design Awareness, Energy Efficiency Best Practice, Data Center Storage & Data Professional and Data Center Computing Professional instructor-led courses, plus five online modules.

Training Tasters

Interactive Seminar 1: Enabling rapid and accurate data centre planning decisions

Patrick Donovan, Senior Research Analyst, Data Center Science Center, Schneider Electric

Start with the end in mind and focus on planning: The planning process is crucial to successful data centre projects, however, it can be difficult and time consuming to get right. All too often, those involved are provided excruciating technical detail without the real information or lexicon needed to make good business decisions. Consequently, late changes lead to planning rework delaying project completion. And even small up-front changes to plans can have major cost consequences in the construction stage and beyond.
Experience suggests that many such problems can simply be avoided if the right decision makers are given the right information in the right sequence. By providing a structured framework for discussion and a common language for all stakeholders, data centre Reference Designs make an effective planning tool. Facilitating consensus on key project parameters using validated concepts, Reference Designs enable project teams to progress more quickly into the detailed design phase. Come learn what they can do for you!

Interactive Seminars

Interactive Seminar 2: Preview of the EU Commission Joint Action Plan for the Pan-European DCA

Prof. Harvey Thompson, Professor of Computational Fluid Dynamics, University of Leeds Simon Campbell-Whyte, Executive Director, Data Center Alliance

In July 2013 The EU Commission invested €1.7M to develop a training and research Joint Action Plan for the data centre sector. This session will take an exclusive look at the PEDCA project’s conclusions and the six “Joint Actions” to be released by the commission at the beginning of 2015. The talk will look at the underlying key findings of the project, how the actions address these findings and what benefits these will bring to the industry. In addition Simon and Harvey will look at the challenges in implementing the plan and how the project’s legacy can be exploited.
Attendees will gain an insight into the value proposition of the plan to the data centre sector and will also learn about the key dependencies and their role in its implementation. They will also learn more about the launch planned for January 2015 in Brussels.

Interactive Seminars

DC operational and design efficiencies: The rise of data center as a service

Lester Towse, Director of European Data Centre Operations, NTT

Single-purpose data centers are no longer fit for the ever-changing business landscape. Data centers must be agile and adaptable to cope with future business needs, technological evolution, environmental changes  and legislation, and all the while keeping costs down. NTTE is uniquely positioned to answer this tall order as our versatile data centers have been functioning as network PoPs, hosting environments, colocation environments, and in more recent years providing diverse services like UCaaS and Enterprise Cloud worldwide. With change the only constant for today’s businesses, does the answer lie in moving from a fit-to-purpose data center to data-center as a service? 

Design + Strategy

Power & cooling solutions that meet the user’s risk model

Prof. Ian Bitterlin, Consulting Engineer , Critical Facilities Consulting

How open-source is shaping the future of the datacentre

Mark McLoughlin, Technical Committee, Foundation Board of Directors, OpenStack

  • In a world of fast IT, DevOps and "infrastructure as code", massive change and innovation is occurring in the software that powers the modern data center. More often than not, open-source is playing a crucial role in this transformation.

    In this talk, Mark will give a whirlwind tour of recent technology shifts - covering everything from virtualization, containers, IaaS, PaaS, SDN, scale-out storage, Big Data, DevOps and more - and how they are all coming together to form the basis of today's agile data center.

    Finally, Mark will give his insights into why collaboration around open-source is so successful at incubating new innovations and bringing together the industry around new standards.

App > Cloud

Intelligence led SOC operations

Alan Millar, Senior Cyber Threat Intelligence Manager, BT

Mission Critical Security

CEEDA: Process, Adoption, Evolution: User Experience University of St Andrews

John Booth, Managing Director, Carbon3IT Steve Watt, CIO, University of St Andrews

Discover more about CEEDA energy efficiency assessment and certification and how it may be useful to your data center operation. Hear from Steve Watt, CIO at the University of St Andrews, on the positive impact his organization’s participation in CEEDA is having on the performance of his team and facility, as well as energy-related intelligence on the UK data center industry. CEEDA has already been adopted by a diverse set of organizations in Europe, APAC and LATAM. Join Richard, John Booth, lead assessor and members of the CEEDA team and understand how CEEDA works and what it can do for you.

Training Tasters

Interactive Seminar 1: Climate Change Agreement for data centres – 1st Findings Report

Emma Fryer, Associate Director - Climate Change Programmes, techUK

The CCA for Data Centres became law on 1st July 2014 and participants have been joining the scheme since the end of August. We anticipate that 60-80 sites will join this year, followed by more in 2015. The CCA represents a significant step for the sector: not least because this change in the law demonstrates that Government has recognised its value to the UK. The CCA is also likely to accelerate the existing trend towards consolidation, drive competitiveness, and, by taking some of the uncertainty out of the policy landscape, improve investor confidence. Most importantly, it will drive better energy stewardship. This session will review the facilities and associated energy going through the scheme, identify the impact it is already having on participating companies and consider some of the more strategic implications the CCA may have for the sector, and whether early predictions look likely to be borne out as the scheme evolves.

Interactive Seminars

An alternative strategy to reliability

Chad McCarthy, Director of Engineering, TelecityGroup Peter Jones, Technology Strategy Manager, ABB

ABB & TelecityGroup collaboratively discuss the use of innovative technology to achieve best in class power quality and reliability in your datacentre power network. Initially, the discussion describes ABB’s current limiter’ technology and how this can be applied to lower capital costs in large capacity infrastructures where fault ratings are becoming more critical.

TelecityGroup as guest speaker presents their application of the product which focuses on preservation of voltage and power quality to achieve fully tolerant parallel load sharing connections. This delivers tangible business advantages and can be used for new facilities as well as to improve the resilience of existing ones.

Design + Strategy

Don't lose the thread: fast-tracking your way to 400g

Anthony Robinson, Corning Optical Communications, Data Centre Manager, EMEA

In this presentation, Corning look at the ever increasing data centre speeds of 40, 100 & 400G and the many flavours which are appearing. Traditionally, there has been only one way to achieve Ethernet speeds and that has been the “Standards” way. However now, with 40G and shortly with 100 and 400G there are a plethora of solutions emerging, creating a web of options which will have your data centre infrastructure tangled up in no time. Here, Corning will put forward all the options, present some of the pros and cons and leave you fast tracking towards 400GbE.

IT + Networks

A hybrid cloud business case for test and dev.

Steve Strutt, CTO Cloud Computing, UK and Ireland, IBM

A client case study of the journey to hybrid cloud. When faced with a $20M bill to open a third data centre, IBM was engaged by the client to develop a business case and deployment approach for a hybrid cloud alternative. Using a scalable and flexible cloud cost model with automation tooling for off-site deployment, the hybrid approach developed minimises the risk associated with capital investment in hardware. When fully deployed the model delivers a 40% cost reduction compared to purchase of physical hardware for a third data centre. This session will look at the elements of the business model and the solution developed. 

App > Cloud

Balancing security and efficiency in the software-defined and virtual data center

Jeremy Van Doorn, Senior SE Manager, EMEA, Networking & Security Business Unit, VMware

The adoption of virtualisation to facilitate consolidation and increase resource utilisation is now being widely embraced by data centers as we move towards 75% virtualisation. But as this take-up increases, so too do the concerns over new security and compliance issues, with many virtualisation projects still depending on traditional security controls not designed for the virtual environment. So how do you mitigate risk when moving from the secure environment of the physical to a virtual layer? How do you match this huge step in innovation with equally sophisticated security measures? Evaluate virtualisation-aware and specific security solutions for mission-critical applications and scalable cloud-ready deployments. Uncover how to effectively and efficiently isolate virtual machines, secure traffic and access, and manage the risk of remote users. Establish the new approach required to secure the software-defined data center, where security works seamlessly across physical, cloud and virtual environments.

Mission Critical Security

Solution Stage 1: Electronic Environments Corporation, now a global provider for mission critical lifecycle services™

Kevin O'Brien, President, Mission Critical Services, Electronic Environments Corporation

EEC views mission-critical infrastructure as a single, integrated system. Through our Mission Critical Lifecycle Services™ approach, EEC has transformed infrastructure services to provide enhanced reliability, performance & value. Our capabilities in planning, design and construction as well as our 28 year history of providing quality operations, maintenance and assessments enables us to provide full-service mission critical solutions. This capability, coupled with our trusted relationships with companies worldwide, enable EEC to provide exceptional service to customers seeking to expand their capabilities.

Solution Stage

Solution Stage 2: A complete pumping solution for a data centre build

Andrew Harrop, Technical Services Director, Armstrong Fluid Technology

An overview of a complete pumping solution, bespoke to the Data Centre market. The audience will understand better the influence and impact an integrated fluid management system would have at every stage of the Data Centre build. Increased redundancy, a reduced footprint in space and high energy savings are just a few of the benefits the

Solution Stage

Solution Stage 1: Learning the lessons from other mission critical industries

Arun Shenoy, Head of Datacenter Automation - Europe, ABB

The needs of data center operators are clear but DCIM providers overcomplicate solutions. These needs are not unique, other mission critical industries have been through the same pain. A reliable, real-time operating environment that reduces risk and increases efficiency across your infrastructure is possible today. ABB brings the technology, experience and expertise from other mission critical industries such as power production, oil & gas and chemicals to the data center industry. Having already helped 10,000 mission critical industry customers solve the same problems, our focus in on making data center operations more reliable and more efficient.

Solution Stage

Solution Stage 2: Opening the black box of colocation

Matthew Larbey, Product and Strategy Director, Virtus Data Centres

Solution Stage 3: Designing world-class data centers: the back-up power challenge

Panel: Tax breaks, R&D; credits, funding agencies… is the UK the best place to make a data center investment?

Adrian Gregory, Senior Vice President, Managed Services, Atos UK&I; Bob Driver, Director, Information Economy, UKTI Chris Moore, Technology Specialist – ICT, UKTI Emma Fryer, Associate Director - Climate Change Programmes, techUK Simon Campbell-Whyte, Executive Director, Data Center Alliance


Design + Strategy

Panel: Trouble with Russia, a cold winter to look forward to, and power stations on fire. Should we be worried?

Dr. Steven Fawkes, Founder, EnergyPro Gareth Spinner, Consulting Director, Noveus Peter North, Senior Manager - Programme Delivery, Sustainable Energy, GLA Prof. Ian Bitterlin, Consulting Engineer , Critical Facilities Consulting

  • With the delay in getting new nuclear online and first phase of wind farms soon to start being decommissioned is the UK facing a generating gap that could impact data center operators?
  • Will the UK have to rely on coal and gas from overseas with its inherent strategic and carbon emission problems?
  • Examining the experience of data center new builds in trying to get sites linked up to supply


Critical Environment

FP7 European Project Lightness: redesigning the network to make your data center scalable and future proof

Mayur Channegowda, Research Assistant, Faculty of Engineering, University of Bristol

Harnessing the power of optics will enable data centers to effectively cope with the unprecedented demand growth to be faced in the near future, which will be driven by the increasing popularity of computing and storage server-side applications in the society. This session will address the need for optics in the data center and beyond, its potential, and the benefits of merging optical network with programmable, flexible and dynamic software defined networking.

IT + Networks

BYOD and the Data Center – Controlling the growing security risk presented by mobile device proliferation

Justin Buhler, Senior Manager, Consulting Cyber Risk Services, Deloitte

Mobile is one of the biggest technology challenges for data center security, with predictions that by the end of 2014 90% of organisations will support corporate applications on personal devices. This challenge will be further heightened with the mobile soon to replace the wallet with the mobile payment system. So how do you allow broader access for mobile devices and BYOD to drive efficiency and productivity in the workplace, while still avoiding the potential compromise of sensitive corporate information and customer data? How do you really know who is accessing your data center network? Evaluate the products and applications which safeguard against these fast-evolving threats.


Mission Critical Security