Global Data Center & Colocation Advisor,
VP & Co-Founder,
SP Home Run
President & Founder,
1547 Critical Systems Realty
The way in which people research and make data center purchases has changed drastically during the past five years. Today, because influencers and decision makers are doing so much upfront research, often 70% or more of the decision-making has already happened before you’re even looped into the conversation. This is a huge challenge, but also a great opportunity for data center operators that can get found early enough by the right people, in the right places, and in the right context to earn a seat at the table as a highly-differentiated trusted advisor.